Cash might not be the most effective way of motivating your employees, cash bonuses often get eaten up by regular bills and expenses where a gift or prize may be more memorable and exciting.
What types of incentives are there?
Merchandise - an iPod or a mobile phone,
Events/activities - meals out, hotel accommodation or special trips - Ballooning, Day at the Races or theatre/show trips.
Travel - all expenses paid to tropical destinations
Retail vouchers or gift cards - often available at less than the retail value
Points based awards - to be converted to a range of awards
Advantages
Providing incentives can be more affordable for employers, if budgeted correctly and at the right level to still motivate employees, sometimes the return on the investment can be disproportionate, employees put a greater value on relatively low cost rewards.
It can be customised to the wants and needs of your employees.
The reward scheme can be very simple to implement and understand for employees - sell this much product and you will get a flat screen TV.
There is a subtle psychological effect of rewarding employees with gifts and prizes, it is difficult to talk about a cash bonus you receive from your employer (and it is generally the practice to not allow the employee to discuss cash bonuses with colleagues), however winning a prize - it is far more acceptable to be public about winning and even publicly recognising an employee in front of their colleagues for doing so.
It is also far easier to recognise a team or group of people and make the reward a team event increasing sense of belonging and team working.
Drawbacks
Be careful to align the rewards to the expectations of your employees, too low and the prizes aren’t worth winning and actually will de-motivate employees, too high and the risk is the scheme is unaffordable.
Sometimes, hard cash bonuses has become almost part of the wage packet, in terms of recruitment and retaining good employees, it is important to communicate the value of the programme. If you are swopping from a cash scheme think very carefully about the impact on employees and whether your bonus scheme could be considered as part of the employment contract.
Be wary of the tax implications of the incentives, both cash and non-cash, click here HM Revenue & Customs: Incentive awards and PAYE to understand more or speak to your accountant.