This is a very interesting concept and analysis of the financial gains for the organsation when not only employees are engaged but those engaged employees meet engaged customers. This article/book brings together the ideas of Six sigma analysis which has been so successful in manufacturing (I was green belt trained in Six Sigma by GE, so I know of the advantages of it being conducted well) and applying the rigour to employees and customers.
It is not good enough for HR just to be interested in employee engagement, this in itself does not create a large financial gain, combine it with a engaged custoemr base and BOOOM!!! financial impact made.
The book advises 5 golden rules:
Human Sigma is based on five new rules to bring excellence to the way employees engage and interact with customers:
RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together — not as separate entities.
RULE #2: Feelings Are Facts. Emotions drive and shape the employee-customer encounter.
RULE #3: Think Globally, Measure and Act Locally. The employee-customer encounter must be measured and managed at the local level.
RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric.
RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. This means that good intentions alone do not constitute a plan of action. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed.
I find this theory very exciting and I will blog about it when I have absorbed the book, I have always had an objection to employee engagement as a very internal measure of productivity, slightly lacking in substance - I am interested to see a hard measure for bring the reported large benefit to the bottom line.
Thank you big brother for sending me the article!!